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Brian Yeardley Continental to advertise Smart Witness CCTV on trucks

  • 29 May 2013
  • By Andrew Stone

Featherstone, West-Yorkshire-based Brian Yeardley Continental has agreed a deal with security and safety equipment maker Smart Witness to provide continuous CCTV recording equipment for its fleet in exchange for advertising on Yeardley’s vehicles.

Kevin Hopper, Yeardley managing director, said 24-hour continuous recording on the firm’s vehicle would help tackle ‘crash for cash’ fraud.

“It alleviates a lot of the doubt and, in some cases, immediately gives you a get out of jail card when it’s not your driver’s fault,” said Hopper. “With running left-hand drive trucks in the UK and abroad, anything we can do to help our drivers and reduce our insurance premium has got to be a big benefit.”

Hopper said the company has saved £25,900 on insurance costs this year by changing brokers and taking their advice about making changes, one of which was to install CCTV cameras in all the company’s vehicles, including its company cars. Yeardley vehicles are also fitted with lane change warning assist and nearside camera systems. 

As part of the deal with Smart Witness, Yeardley will advertise its association with Smart Witness on two Mega trailer back doors and will carry the Smart Witness logo on its forty-strong trailer fleet.


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