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Potter Logistics unveils new corporate identity

New livery for Potter LogisticsPotter Group Logistics is launching a new corporate identity, which uses the shortened company name of “Potter Logistics”, on January 1st 2013. The company has also added a descriptive positioning statement ‘handled with care’.

The refreshed identity will be used in all aspects of business communications for both Potter Logistics and House of James which was acquired by the Group in May 2012. Company signs, uniforms, the website and other marketing materials will feature the visual concept, as will the 20 new trailers and trucks joining the Potter Logistics fleet on 2nd January 2013.

The new look, which was developed in consultation with the Potter family, features a striking wave device signifying the swift and smooth movement of products within the logistics environment. The company’s signature colour, yellow, has been retained in order to maintain a strong link with its heritage.

Potter Logistics - Handled with care“This is an important announcement for our company,” explains Matthew Lamb, managing director of Potter Logistics. “Potter Logistics is strengthening its position as one of the country’s leading warehouse and distribution providers. The exciting evolution of our corporate identity gives us a new impetus; encapsulating the dynamism of the company and enhancing our brand to raise the Potter Logistics profile.”

Founded by Derrick Potter in 1965, Potter Logistics is a family run business employing around 300 staff. The company provides specialist logistics solutions focusing on the chemical, agricultural, pharmaceutical and food industries. Potter Logistics operates six distribution centres located in Droitwich, Ely, Knowsley, Ripon, Selby and York.

Potter LogisticsHead Office: Potter Logistics, Melmerby Industrial Estate, Green Lane, Melmerby, Ripon, North Yorkshire HG4 5HP
Tel:       +44 (0)1353 646 703




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