Park Logisitics - Creating Supply Chain Solutions

Park Logistics - Creating supply Chain Solutions

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Mum’s the word for Yodel

  • 16 March 2012
  • By Hayley Pink

Yodel says it anticipates delivering more than 175,000 bouquets of flowers in the lead up to Mothering Sunday, more than double the 75,000 it delivered for Valentine’s Day last month.

The parcels firm, which will be offering a special Sunday service on 18 March, will be delivering gifts and flowers for customers including Arena Flowers and

Research commissioned by Yodel reveals that consumers spend an average of £30 on their mums on Mothering Sunday, with those in the East Midlands splashing over £50 and in the South-West spending a more conservative £20. When it comes to the sexes, women dread disappointing their mothers (60%) more than men do (40%).

CEO Jonathan Smith says: “Our drivers are gearing up to deliver thousands of bouquets to mums this weekend.”


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