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Emerald named as Iveco dealer for Ireland

  • 17 March 2014
  • By Kevin Swallow

Iveco has appointed a subsidiary of the Gaffer Group as its new distributor in Ireland.

Emerald Truck Van is a recent addition to the Gaffer Group, the Iveco dealer in Northern Ireland, which operates from Mallusk and Portadown.

Emerald Truck Van replaces Truck Dealers International (TDI), making the former the sole Iveco distributor for Ireland.

Harris Group-owned TDI, which had represented Iveco in Ireland since 1993, relinquished the franchise by mutual agreement under Iveco’s standard franchise agreement terms, Iveco said.

Emerald has acquired the trade and assets of the BOD Vehicle Support Services CV business – which provided aftersales support as a satellite depot to TDI – to operate from the BOD site at Rathcoole, County Dublin.

The dealership employs 25 people, but Emerald MD Mark Smith said the company plans to invest £10m in the new business and increase its team to more than 100 staff over the next three years.

Smith said: “This has been a great opportunity to take our extensive CV expertise and build on our current business portfolio in a sector we know well. “We will bring a fresh perspective to the CV market in Ireland in terms of sales, marketing and operational performance.

“In particular, we intend to boost the Iveco share of the CV market as we see significant opportunities for the brand with customers ranging from owner-drivers to established fleets.”

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Article source: http://www.commercialmotor.com:80/latest-news/emerald-named-as-iveco-dealer-for-ireland