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Volkswagen vans aiming for sustainable growth

  • 29 January 2014
  • By George Barrow

Volkswagen Commercial Vehicles hope to increase the market share of its Crafter van after strong demand in 2013.

Registrations of the 3- to 5-tonne GVW Crafter rose by 10.8% to 5,258 units, giving it a 6.7% market share.

“If we are going to grow we need to be doing it in a very sustainable way,” said Alex Smith, director of VW Commercial Vehicles. “We’ve been making substantial gains, but it’s not possible in a sustainable way to sell 20,000 units. We’re very happy with the level of growth.”

Volkswagen also saw increased registrations across the rest of its CV range, with volume growth in Caddy, Transporter, and Amarok – up 22.5%, 16.4% and 47.3% respectively – enough to secure the number two position, and a record market share of 13.4%, in the LCV sector with 37,267 commercial vehicle registrations.

However, due to the timing of some large fleet renewals, the perennially strong-performing Transporter’s market share actually declined fractionally.

Volkswagen will also further promote its Engineered to Go range of converted dropside and tipper vans during the year in an effort to further increase sales of Crafter, with a stock of the Ingimex bodied vehicles being held within the network to ensure quick supply and replacements.

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Article source: http://www.commercialmotor.com:80/latest-news/volkswagen-vans-aiming-for-sustainable-growth